Greg Boser

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Unfortunately, I can't seem to find enough time to blog on any kind of regular basis. So rather than leave my site sitting around collecting dust, I figured I'd turn it into an aggregation of all the marketing related blogs that I read regularly.
If you find my little mashup useful, feel free to subscribe to the feed.

Civil Suit Against Google, Apple and Others Over Employee-Poaching Ban Can

January 27, 2012 Source:MacRumors

A U.S. District Judge has ruled that an anti-trust case filed against a number of tech companies can continue, saying “they still have an antitrust claim” according to Bloomberg.
[Judge] Koh didn’t take issue with the allegations about the agr…

Industry Discussion: The True Nature of Social Media ROI

January 27, 2012 Source:Search Engine Journal

There is a common misconception about the return on investment (ROI) via social media. For reasons most of us do not understand, Social Media has been classified primarily as a marketing tool by many. Because of this misconception at the foundation…

A Picture’s Worth 1,000 Links: How To Find and Cite Images

January 27, 2012 Source:BlueGlass

Writing great content can be challenging, but that’s only one step of the process. To make a piece of content look complete, it will usually include images.
Why? Images not only add substance and visual interest to a piece, but they also increase…

Want More Clicks on Twitter?

January 27, 2012 Source:Search Engine Journal

The following infographic is by Dan Zarrella of HubSpot. This IG a lot of great recommendations if you are looking to increase your clicks on Twitter. I especially liked the suggestions on using words correctly and the use of action words. I guess …

Search In Pics: David Beckham At Google, Google’s Moscow Office &

January 27, 2012 Source:Search Engine Land

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
David Beckham At Google+:

…

Report Affirms Strong Q4 Search Growth In 2011, Offers Additional Insights

January 27, 2012 Source:Search Engine Land

Marketers have had a couple weeks to digest their fourth quarter numbers and assess their successes and failures from a period that can be a whirlwind, particularly in the retail sector. Now, with Google+’s Q4 earnings report and Yahoo’s out, w…

Lies Writers Tell To Cripple Your SEO Copywriting

January 27, 2012 Source:Outspoken Media

Even the newest of SEOs and marketers understand how important content is to developing a brand presence. Your content is who you are. It’s your voice in the market and what you use to convey your message to customers. It’s through the combination…

Apple Offers Statement on Warranty Disclosures to Italian Customers [Mac

January 27, 2012 Source:MacRumors

Back in late December, Apple was fined $1.2 million by Italian regulators over allegations that the company promoted its AppleCare extended warranty program to customers without adequately disclosing that many of the program’s benefits were alrea…

Tim Cook Responds to Report on Working Conditions at Suppliers’

January 27, 2012 Source:MacRumors

In the wake of yesterday’s report regarding treatment of workers at the facilities of Apple’s suppliers, Apple CEO Tim Cook has sent an email to company employees addressing the situation. As published by 9to5Mac, the email highlights Apple’s e…

25 Reasons Why Google Hates Your Blog

January 27, 2012 Source:ProBlogger

Your blog is a good read. Everyone says so.
Although “everyone” is really just people you already know. Like your Mum.
So why isn’t your blog being found by people? The millions and millions of people hungrily consuming blog content out ther…

25 Reasons Why Google Hates Your Blog

January 27, 2012 Source:ProBlogger

Your blog is a good read. Everyone says so.
Although “everyone” is really just people you already know. Like your Mum.
So why isn’t your blog being found by people? The millions and millions of people hungrily consuming blog content out ther…

Top 10 Reasons Your Facebook Campaign Isn’t Working

January 27, 2012 Source:Search Engine Journal

To most PPC marketers, the Facebook paid ads program represents an ideal marketing opportunity. Finally, you aren’t limited to targeting your ads based on geographic location and time of day alone (I’m looking at you, Google+ Adwords!). In fact,…

Top 10 Reasons Your Facebook Campaign Isn’t Working

January 27, 2012 Source:Search Engine Journal

To most PPC marketers, the Facebook paid ads program represents an ideal marketing opportunity. Finally, you aren’t limited to targeting your ads based on geographic location and time of day alone (I’m looking at you, Google+ Adwords!). In fact,…

Google Plus Promotes Network and New Security Features to Young Teens

January 27, 2012 Source:Search Engine Journal

On Thursday afternoon, Google++ announced that the rapidly growing social network is now available to teens ages 13 and up. Although minors can sign up for and use Google+, the social network also introduced new privacy and security changes designed…

SEO awesomeness delivered for FREE to your inbox each month

January 27, 2012 Source:Distilled

As part of our ongoing effort to share the knowledge we’re giving away a free SEO video every month for our subscribers.Recorded in crystal clear HD format at our leading industry conferences, we have over 50 hours of some of the brightest SEOs out t…

Answers to the 3 Biggest Email Marketing Questions We Get

January 27, 2012 Source:Copyblogger

We’re back and we’re ready to talk email marketing.
I asked two pros to come on and spill their best advice on the three biggest email marketing questions we get here at Copyblogger.
DJ Waldow joins Sonia Simone and I to discuss:
The best wa…

Apple Estimated to Retake Title of World’s Largest Smartphone Vendor

January 27, 2012 Source:MacRumors

Research firm Strategy Analytics today announced its estimates of the global smartphone market for the fourth quarter of 2011, finding that Apple narrowly squeezed by Samsung to retake the title of world’s largest smartphone vendor as measured b…

Apple Estimated to Retake Title of World’s Largest Smartphone Vendor

January 27, 2012 Source:MacRumors

Research firm Strategy Analytics today announced its estimates of the global smartphone market for the fourth quarter of 2011, finding that Apple narrowly squeezed by Samsung to retake the title of world’s largest smartphone vendor as measured b…

Dear Google: Crappy Results Like This Don’t Give The Impression You Care

January 27, 2012 Source:Search Engine Land

The debate about what should — and shouldn’t — show in a Google+ search result for “santorum” has been well-documented, at this point. But I’d like to use this now famous search to illustrate something else: how it appears Google is t…

Google’s “Trusted Photographers” Turns Business Photos Into A

January 26, 2012 Source:Search Engine Land

Google+ is hoping to expand its Business Photos product with the launch of a new service called “Trusted Photographers” that essentially makes the process entirely self-service.
Local businesses that are interested in having interior photos t…

iWorld 2012: Bottle Opener Cases, Wave Cradle, Nomad Brush, Wallet Case

January 26, 2012 Source:MacRumors

Macworld | iWorld carries the usual collection of iPhone cases and accessories, not all of which are insanely great. But here are a few interesting ones that were on the show floor as I made my way through the masses.
Opena Case and Intoxicase…

SearchCap: The Day In Search, January 26, 2012

January 26, 2012 Source:Search Engine Land

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Major Entertainment Groups Accuse Google+, Bing Of Directing Users To Illegal ContentSeveral major UK enterta…

Macworld 2012: WDC Shows Off MyBook Thunderbolt Duo

January 26, 2012 Source:MacRumors

We briefly mentioned WDC’s press release that they would be showing their new MyBook Thunderbolt Duo at Macworld. Here are photos from the show floor of the unit. As expected, the new drive shares the same appearance as their previous two driv…

Macworld 2012: WDC Shows Off MyBook Thunderbolt Duo

January 26, 2012 Source:MacRumors

We briefly mentioned WDC’s press release that they would be showing their new MyBook Thunderbolt Duo at Macworld. Here are photos from the show floor of the unit. As expected, the new drive shares the same appearance as their previous two driv…

How to Increase the Odds of Your Content Going Viral – Whiteboard Friday

January 26, 2012 Source:SEOMoz

Having content that goes viral can seem like the luck of the draw, but there are a number of steps you can take to improve your odds. In this week’s Whiteboard Friday, we will show you a few things you can do to increase your chances of having that w…

Valve Releases Steam Companion App for iPhone [iOS Blog]

January 26, 2012 Source:MacRumors

Valve, the company behind the popular gaming platform Steam, has released a new companion app for iPhone called Steam Mobile as a closed beta. The app allows Steam users to view their Steam friends list, see what games their friends are playing, …

Major Entertainment Groups Accuse Google, Bing Of Directing Users To Illegal Content

January 26, 2012 Source:Search Engine Land

Several major UK entertainment industry groups are accusing Google+ and Bing of directing searchers to illegal content, and have proposed a “Code of Practice” for how search engines can better encourage consumers to locate legal content on th…

How Classification of Page Elements and Search Results May Influence Alternative Titles and Snippets Displayed in Google

January 26, 2012 Source:SEO by the Sea

Has an improvement in how Google+ understands the layout of pages, and understands and classifies different elements found on page had an impact on the titles and snippets that we see in search results? Google may classify queries to decide what to show…

2 Different Tales of Blog Growth

January 26, 2012 Source:ProBlogger

“What was ‘the tipping point’ for your blog?”
This question is one that I’m regularly asked in interviews, and it is one that is challenging to answer. The assumption behind the question is that there is often some kind of event that push…

SPONSOR MESSAGE: Social Marketing for Search Marketers

January 26, 2012 Source:Search Engine Land

This white paper discusses:
Three strategies for maximizing Twitter’s impact on SEO
Tips for Facebook ads, events, groups and places
Common principles between social and search marketing
Download now »

Abo…

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