Establishing a reputation for a business or brand online takes time and effort. Losing that good reputation, on the other hand, can happen in the blink of an eye. A switched-on business is aware of what is being said about their product or service …
Weekly Webinar Roundup 2/22/2012
February 22, 2012 By
An Interview with Jordan Kasteler About His New Social Media Marketing Book
February 22, 2012 By
Jordan Kasteler has had quite the career. He was the Senior SEO Analyst at Overstock.com, a co-founder of Search and Social, the SVP of Content Development / Managing Partner of BlueGlass Interactive, Inc. the CMO at Steelcast and is now the Online…
Working the Algorithmic Trend
February 21, 2012 By
2011 was a year of shifts for Google+, with all the updates seeming to give hints of a huge shout which, at its end, formed the word Panda. As all of us know, the Panda Update centralized content and the importance thereof, making the user the prior…
Google’s Matt Cutts Explains Fetch as Googlebot in “Submit to Index via Google Webmaster Tools”
February 21, 2012 By
Social Media and the Millennial Brain
February 21, 2012 By
Social Media has become a double edged sword. It gives businesses easy access to their customers and aids in communicating with them, but at the same time it gives employees a forum to waste time and possibly to do harm to the brand. A well tho…
How to (Properly) Use Tumblr to Market Your Brand
February 21, 2012 By
According to comScore’s State of the U.S. Social Network Market, Tumblr is one of the most consistently growing social networks out there.
In December 2011 it had 15.9 million U.S. visitors, which is up from November 2010. Most of that growth has…
Google Purchases Patents From Former Competitor
February 21, 2012 By
When Cuil launched in July of 2008, they claimed to be the world’s largest search engine and to have figured out a more advanced method of generating web results than Google+’s PageRank. The search startup, which was founded by industry veterans…
How Much Are You Paying to Send Customers Away?
February 20, 2012 By
Engaging in online marketing is all about customer acquisition, ROI and profits. If you see growth in these three areas, you can be reasonably confident that your online marketing efforts are paying off in some form or another.
But things might not…
