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Content Strategy vs. Link Building

Good morning from Harvard Medical School! No, we haven’t changed careers, as much as our parents might like that. We’re here for LinkLove, and if you know anything about Distilled conferences, you know today is going to be chock full of fantastic,…

Awesome Examples of How to Use SeoTools for Excel

Today I’m going to talk about a tool which I use almost every day within my SEO life!

I want to put the word out there because this thing has saved me countless hours and helped me to learn about Xpath and get a lot better with Excel. I also …

Video: Google’s Susan Wojcicki Keynotes SMX West 2012

Susan Wojcicki, Google+’s SVP of Advertising, spoke at our recent SMX West search marketing conference in a keynote conversation with Search Engine Land’s Danny Sullivan and Chris Sherman. The conversation covered many different topics — no…

The Ultimate Secret For Successful Marketing & Web Design

We’ve just experienced another season of roundups in the sports, music and movie industries and throughout it all, I noted interesting things about marketing and human behavior.
Super Bowl
It began with the TV commercials during the Super Bowl. …

Beyond Blogging: Facing Up to Your Long-term Future

What happened to all the railroads? Have you ever pondered that question?
In the 1800s, the railroad industry in the U.S. was booming. New businesses were sprouting up every year, and inventors were creating newer and more efficient locomotives. F…

SEO for Google+ & Google Search

Welcome back, friends. I hope it’s warm where you are because it is postively freezing in this session room. So much so that I ran across the hall to grab some tea. So that my fingers don’t fall off. And I can keep typing. See what I do for you?
U…

Google Plus: Average User Spends Only 3 Minutes Per Month!

During a conference call with Google+ investors in late January, Google CEO Larry Page announced that Google+ had surpassed 90 million users. Although the growth rate for the social network has been phenomenal, Google has unnaturally propelled its g…

Why Entity Search Will Be Controlled By Social Media

It seems as though everyone has written an article about Pinterest. No, this is not really a Pinterest article, but I too, have written an internal POV for clients of Resolution Media as well as collaborated on a tool for brands to effectively ca…

Google Analytics Multi-Channel Funnel Tips from my #SearchFest Presentation

On February 24, I spoke at SEMpdx’s SearchFest on Advanced Analytics with Conrad Saam. I covered quite a few Google Analytics tips that I consider rather custom or advanced, and my slide deck is attached at the end of this post.If you are in the Port…

A Google+ Primer For Retail Brands

In the last several months, there have been hundreds of articles written about Google++, its influence on the search engine marketing industry, discussing how marketers should be protecting against it or preparing to utilize it in the future. Due t…