Social Media and the Millennial Brain

Social Media has become a double edged sword.  It gives businesses easy access to their customers and aids in communicating with them, but at the same time it gives employees a forum to waste time and possibly to do harm to the brand.  A well tho…

SearchCap: The Day In Search, February 17, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Google+ Panda Update Costs Demand Media $6.4 Million In 4th Quarter?Demand Media posts $6.4-million loss in f…

SearchCap: The Day In Search, February 16, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Google+ Showing Fewer Than 10 Results For Some Searches?It appears Google is testing showing fewer than the t…

SearchCap: The Day In Search, February 13, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
7 Key Mistakes That Cost Advertisers ‘Mobile Super Bowl I’By now, you may have already put Super Bowl XL…

5 Rules To Turn Your Local Business Into A ‘Social’ Business

Before I dive in and give you some juicy, usable ideas for winning new customers and growing your business through social channels I want to get something straight. When I say ‘social’ business, I don’t mean social enterprise or non-profit b…

Law Enforcement Turns to Social Media to Collar More Criminals

While the goal of criminals is always to stay one step ahead of law enforcement, some of them inevitably end up leading authorities in their direction by not being able to keep their mouths shut.
In a day and age when social media is all the rage, …

SearchCap: The Day In Search, February 9, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
The Paid Search Uncertainty PrincipleIn 1927, Werner von Heisenberg documented what he referred to as an “…

7 Social Media Marketing Links You Can Use

This week on The Lede …
What really works on Twitter
One thing social media copywriters should never do
9 productive social media hacks
A reminder of the power of the original social media
If you just can’t wait for The Lede every Saturday, an…

7 Super Social Media Marketing Links

This week on The Lede …
What really works on Twitter
One thing social media copywriters should never do
9 productive social media hacks
A reminder of the power of the original social media
If you just can’t wait for The Lede every Saturday, an…