
Social Media has become a double edged sword. It gives businesses easy access to their customers and aids in communicating with them, but at the same time it gives employees a forum to waste time and possibly to do harm to the brand. A well tho…
Life on the Interweb

Social Media has become a double edged sword. It gives businesses easy access to their customers and aids in communicating with them, but at the same time it gives employees a forum to waste time and possibly to do harm to the brand. A well tho…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Google+ Panda Update Costs Demand Media $6.4 Million In 4th Quarter?Demand Media posts $6.4-million loss in f…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Google+ Showing Fewer Than 10 Results For Some Searches?It appears Google is testing showing fewer than the t…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
7 Key Mistakes That Cost Advertisers ‘Mobile Super Bowl I’By now, you may have already put Super Bowl XL…

Before I dive in and give you some juicy, usable ideas for winning new customers and growing your business through social channels I want to get something straight. When I say ‘social’ business, I don’t mean social enterprise or non-profit b…
While the goal of criminals is always to stay one step ahead of law enforcement, some of them inevitably end up leading authorities in their direction by not being able to keep their mouths shut.
In a day and age when social media is all the rage, …
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
The Paid Search Uncertainty PrincipleIn 1927, Werner von Heisenberg documented what he referred to as an “…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Did Super Bowl Advertisers Take Advantage of Search Interest?Over the past couple of days, numerous stats an…

This week on The Lede …
What really works on Twitter
One thing social media copywriters should never do
9 productive social media hacks
A reminder of the power of the original social media
If you just can’t wait for The Lede every Saturday, an…

This week on The Lede …
What really works on Twitter
One thing social media copywriters should never do
9 productive social media hacks
A reminder of the power of the original social media
If you just can’t wait for The Lede every Saturday, an…
I'm a self-taught marketing guy that has been fortunate enough to make a living off of the Interweb for the last 15 years. Presently, I'm a partner and the President of Products and Services for BlueGlass Interactive. [Read More …]
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