• Baseline Metrics: We begin by establishing current performance indicators—like organic traffic, lead volume, or ecommerce sales. These serve as the benchmark for measuring improvement and ensure we have clear data on what needs to grow.
  
• Reduced Upfront Rate: Since this engagement hinges on meeting performance goals, I lower my usual fees. This structure alleviates the upfront financial burden and lets you redirect resources toward implementing critical SEO initiatives.
  
• Milestone-Based Compensation: As performance increases and we hit agreed-upon KPIs, my compensation scales accordingly. This arrangement keeps us both accountable: I’m motivated to deliver impactful results, and you only pay more when those results are realized.
  
• Implementation Control: To achieve meaningful gains, I need the authority to recommend and guide changes without red tape. This may include site restructures, content strategies, or link-building initiatives. Full implementation control ensures we don’t dilute potential outcomes.
  
• Potential Equity: In some cases—especially for startups with high growth potential—I’m open to accepting equity as part of the compensation. This further aligns our interests and fosters a long-term partnership.
  

Performance-Based Engagements are all about shared risk and shared reward, making them a powerful option if you have confidence in your product or service.