Whether you’re rebranding, consolidating multiple domains, or moving to a new CMS, a well-managed site migration can preserve—and even enhance—your current rankings. Here’s an overview of my approach to mitigating risks and leveraging opportunities during migration.
- Pre-Migration Audits: Before making any moves, I take stock of your current site’s strengths and weaknesses. This includes checking for duplicate content, outdated redirects, and technical pitfalls. Identifying these issues early prevents them from carrying over to your new platform or site structure.
- Redirect Mapping & Execution: Redirects are a crucial step in preserving your existing SEO value. I map out old URLs to new ones methodically, so visitors and search engines land on the right pages post-launch. Proper redirects also prevent 404 errors and sustain your backlink equity.
- Post-Migration Performance Monitoring: After the switch, I keep a close eye on your analytics and crawl data. If any performance anomalies arise—like a sudden drop in traffic or indexing issues—we’ll diagnose and resolve them promptly to minimize disruption.
- Risk Mitigation Strategies: Even with meticulous planning, migrations can encounter hiccups. I develop rollback plans, version control checkpoints, and contingency strategies to ensure you have a safety net if unexpected challenges arise.
The goal is a smooth, secure migration that maintains—and ideally improves—your site’s search performance.