A robust technical foundation is a prerequisite for organic growth. Below, you’ll find the key pillars of my Technical SEO approach and how each one safeguards your site’s performance while enhancing the user journey.

• Site Architecture Optimization: A well-organized site hierarchy improves both crawl efficiency and user navigation. I assess the layout of your site—from category structures to URL pathways—to make sure valuable pages aren’t buried and users can easily find what they need. This approach not only boosts organic rankings but also enhances the overall user journey.
• Crawlability & Indexing Improvements: Search engines must be able to discover and evaluate your content. I examine your robots.txt file, sitemap configurations, and internal link structures to remove any obstacles that prevent effective crawling. This ensures search engines can index key pages quickly, ultimately improving your site’s visibility.
• Core Web Vitals & Page Speed: Slow load times and unstable page elements frustrate visitors, leading to higher bounce rates and lower rankings. I identify technical bottlenecks, such as large images or inefficient scripts, and recommend targeted fixes—like caching solutions or code optimizations—to ensure faster, smoother performance on all devices.
• Mobile-First Enhancements: With a majority of users browsing on smartphones and tablets, mobile experience is paramount. I scrutinize your site’s mobile layout, page speed, and touch-target sizing to ensure it meets Google’s mobile-first standards, allowing you to maintain a competitive edge in mobile search results.
• Structured Data Implementation: Schema markup helps search engines interpret your content accurately, increasing the chance of rich results in SERPs. Depending on your business model—eCommerce, local services, or content publishing—I’ll recommend and implement the most relevant structured data formats.
• International & Multilingual SEO: Expanding into global markets requires a tailored approach. I set up hreflang tags, manage region-specific content, and address language duplications so international users—and search engines—get the correct version of your site.
• Technical Troubleshooting: From server errors to broken links, I diagnose the root causes of performance dips and guide your team on quick resolutions. Whether it’s a sudden crawl anomaly or a complex indexing challenge, I provide strategic fixes to keep your site in good standing.

By strengthening the technical foundation of your website, we create an environment where quality content can shine and users can engage freely—both key components of higher search visibility and conversions.